Ride the Wave to Value
San Diego, California | November 4-6, 2024
Navigate the swells of the market and technology innovation and get finance, IT, FinOps, and other stakeholders all paddling in the same direction with Technology Business Management (TBM).
This year at TBM Conference and CloudyCon you’ll hear from fellow tech leaders about delivering business value by breaking open the ‘black box’ of technology costs. Network and learn alongside your peers in breakout sessions, hands-on labs, and more. By the end of the week, you’ll be riding the wave to value-driven tech investment.
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Agenda
From strategic planning and application rationalization to funding AI pilots and sustainability programs, at TBMC24 you’ll hear real-world stories about TBM implementations and value realization while having ample opportunities to network with your peers. Cloud pros and FinOps practitioners can dive deep at CloudyCon, where they’ll learn how to get the most from their cloud programs.
Tuesday, October 24
7:45 – 8:45 AM
Breakfast
8:45 AM – 11:00 AM
Keynotes
11:15 AM – 12:00 PM
Breakout Sessions
12:00 – 2:00 PM
Lunch & Expo Hall
12:00 – 10:00 PM
CloudyCon Zone
2:00 – 4:00 PM
Breakout Sessions
4:00 – 5:30 PM
TBM Council Awards Keynote & Happy Hour
6:00 PM – 10:00 PM
Welcome Party – Start Your Engines!
Wednesday, October 25
7:45 – 8:45 AM
Breakfast
12:00 – 6:00 PM
CloudyCon Zone
8:45 AM – 11:00 AM
Keynotes
11:15 AM – 12:00 PM
Breakout Sessions
12:00 – 2:00 PM
Lunch & Expo Hall
2:00 – 5:00 PM
Breakout Sessions
5:00 – 6:00 PM
Expo Hall Happy Hour
Thursday, October 26
6:30 – 7:30 AM
Tech Trot Charity Race
7:45 – 8:45 AM
Breakfast
12:00 – 7:00 PM
CloudyCon Zone
8:45 AM – 11:00 AM
Keynotes
11:15 AM – 12:00 PM
Breakout Sessions
12:00 – 2:00 PM
Lunch & Expo Hall
2:00 – 5:00 PM
Breakout Sessions
5:00 – 7:00 PM
CloudyCon Happy Hour
7:00 – 10:00 PM
Closing Party – The Finish Line!
Recommended arrival: anytime on Monday, October 23
Recommended departure: anytime on Friday, October 27
Monday, November 4 | Tuesday, November 5 | Wednesday, November 6 | |
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Morning | Breakouts & Hands-On Labs | Keynotes | Keynotes |
Afternoon |
Welcome Keynotes TBM Council Awards Ceremony |
Breakouts & Hands-on Labs Expo Arcade Hall |
Breakouts & Hands-on Labs Expo Arcade Hall |
Evening | Welcome Party | Evening on Own | Closing Party |
- All keynotes and breakout sessions
- Access to the Expo Arcade Hall
- Breakfast & Lunch on Monday, Tuesday & Wednesday; Dinner on Monday & Wednesday
- Welcome & Closing Parties
- 1:1 Apptio Expert Hour (must book in advance)
All virtual keynotes & on-demand sessions
Extended access for 60 days post-event
Access to Virtual Expo Hall
Group Rate Discount
5+ Full Conference passes: 15% off
- To automatically apply a discount, please complete registration for each member of your group by clicking “Add Group Member” on your Registration Summary page. Discounts will automatically be applied on the Order Summary page.
- Group Discounts cannot be applied by adding group members after your registration has been completed.
On-site Education Add-Ons
The TBM Executive Foundation Course provides IT leaders and finance teams the essential knowledge that drives business transformation within IT by running a successful Technology Business Management (TBM) program.
Improve your business acumen by taking the first-ever education program specifically designed for tomorrow’s business-minded technology leaders.
After taking the course, you will have the opportunity to be certified by the TBM Council, enabling you to further demonstrate your business savvy.
The FinOps Certified Practitioner course provides professionals from a large variety of cloud, finance, and technology roles an understanding of FinOps and how it’s applied to enhance business value from cloud spend.
As a FinOps Certified Training Provider, Apptio Education Services offers this instructor-led course to provide an overview of key concepts in each of the three sections of the FinOps lifecycle: Inform, Optimize and Operate.
After completion of the 10-hour course split across 2 days, you will be provided access to the FinOps Foundation certification exam and 1 year of access to the FinOps Foundation self-paced version of the course. The certification exam is an opportunity to validate FinOps knowledge and enhance professional credibility.
Hosted by:
San Diego, CA | November 3-4
The Technology Business Management Council is hosting an exclusive Executive Strategy Forum in San Diego, California, November 3 and 4, 2024. At this invitation-only event, C-suite leaders from a wide range of industries and backgrounds will be sharing their journeys and best practices around current and future technology trends. It’s a great place to bring curiosity, questions, and experiences with TBM, FinOps, hybrid cloud, AI/ML, data and analytics, Agile, and much more.
More information on how to apply and register for the Executive Strategy Forum is coming soon. Please reach out to tbmconference@apptio.com with any questions.
Questions?
info@tbmcouncil.org
Join us in “America's Finest City” – San Diego, California!
Manchester Grand Hyatt San Diego
Explore Southern California’s vibrant culture and natural beauty from this waterfront hotel in downtown San Diego. San Diego is renowned for its idyllic climate, 70 miles of pristine beaches and a dazzling array of world-class family attractions. Popular attractions include the world-famous San Diego Zoo and San Diego Zoo Safari Park, Balboa Park and LEGOLAND California. Hotel guests enjoy easy access to San Diego’s best beaches, the downtown restaurant scene, Seaport Village and a variety of entertainment venues.
Manchester Grand Hyatt San Diego
1 Market Pl
San Diego, CA 92101
$289 + Taxes & Fees per night
Frequently Asked Questions
General Questions
The Technology Business Management (TBM) Conference is the most important engagement of the year for transformational technology and finance leaders and practitioners. Hosted by TBM Council, in partnership with Apptio, this event brings together more than 1,000 global tech leaders and practitioners for keynotes, best practice presentations, trainings, and more to share how business value is delivered by breaking open the ‘black box’ of technology costs and tying investments to outcomes.
CloudyCon is an integrated event within TBM Conference for FinOps practitioners and Cloudability users. It includes dedicated breakout sessions, meet-ups, workshops, hands-on labs and more – all aimed to accelerate the cloud financial management journey.
TBM Conference 2024 will be held at the Manchester Grand Hyatt in San Diego, California.
The conference officially kicks off on Monday, November 4th with Welcome Keynotes and concludes Wednesday, November 6th after the Closing Party.
This is election week in the U.S. and we encourage attendees to vote early or via absentee ballot so they don’t miss their opportunity to make their voice heard.
The TBM Conference is hosted by the TBM Council in partnership with Apptio. Its subject matter covers TBM best practices and related frameworks such as FinOps and Agile methodology, as well as how Apptio products can be used to build and execute successful TBM programs.
Yes, please see our Call for Content to discover ways to contribute.
For information and prospectus for sponsorships, please reach out to tbmconference@apptio.com.
Registration & Hotel Questions
An in-person full conference pass ($799 for early bird, $1199 for standard) includes the following:
- Access to all keynotes and breakout sessions
- Access to the Expo Arcade Hall
- Breakfast and lunch on conference days (Monday-Wednesday)
- Evening events including the Expo Hall Reception and Closing Party, which will include dinner
- 1:1 Apptio Expert Hour (must be booked in advance)
Note: hotel and travel are NOT included and are the responsibility of the attendee to book.
If you register before May 1st, you qualify for the early bird rate of $799. If you register after May 1st, you will pay the standard rate of $1199.
Yes! If you purchase more than 5 passes, you will receive a 15% discount. To automatically apply a discount, please complete registration for each member of your group by clicking “Add Group Member” on your Registration Summary page. Discounts will automatically be applied on the Order Summary page. Note – group discounts CANNOT be applied by adding group members after your registration has been completed.
To make a change in your registration click “Already Registered?” in the bottom right-hand corner of this website. To modify your registration, you will need the email you registered with originally and your confirmation number.
After your registration on the payment screen there is a Discount Code field where you can apply the code you received, and the discount will adjust your payment amount.
Payment is due at the time of registration checkout using a Visa, Mastercard or American Express card.
A registrant may receive a 100% refund if canceled by Friday, October 4th, 2024, or a 50% refund if canceled by Thursday, October 24th, 2024. A registrant will not be eligible for a refund if cancellation occurs after Friday, October 25th, 2024. Conference no-shows are not eligible for a refund.
Refunds by credit card will be automatically applied at the time of cancellation.
To request a cancellation or transfer a conference registration to someone else, please send an email to tbmconference@apptio.com with the confirmation number and in the case of a transfer, also include first and last name and email address of the individual to whom the registration be transferred.
Yes. To transfer a conference registration to someone else, please send an email to tbmconference@apptio.com with the confirmation number along with the First, Last and email of the individual the registration should be transferred to.
Yes. Government employees can use discount code GOV400 to receive $400 off your total registration fee. For these discounts, you must register using a valid .gov or other public sector domain.
Thank you to our 2023 Sponsors
2023 Session highlights
Miss last year’s TBM Conference? Check out these featured on-demand session or view the entire session catalog!
- Breakout Session
- Apptio
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- Breakout Session
- Intro
- Apptio
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- Breakout Session
- Intro
- Customer
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