Ride the Wave to Value
From Cloud to AI,
Get More From Your Tech
San Diego, California | November 4-6, 2024
Navigate the swells of the market and technology innovation and get finance, IT, FinOps, and other stakeholders all paddling in the same direction with Technology Business Management (TBM).
This year at TBM Conference and CloudyCon you’ll hear from fellow tech leaders about delivering business value by breaking open the ‘black box’ of technology costs. Network and learn alongside your peers in breakout sessions, hands-on labs, and more. By the end of the week, you’ll be riding the wave to value-driven tech investment.
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From strategic planning and application rationalization to funding AI pilots and sustainability programs, at TBMC24 you’ll hear real-world stories about TBM implementations and value realization while having ample opportunities to network with your peers. Cloud pros and FinOps practitioners can dive deep at CloudyCon, where they’ll learn how to get the most from their cloud programs.
Arrival & Departure: We recommend arriving in San Diego the afternoon/evening of Sunday, November 3rd, or morning of Monday, November 4th. Departures are recommended for anytime Thursday, November 7.
Monday, November 4
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 9:45 AM
Breakout Sessions
10:00 AM – 10:45 AM
Breakout Sessions
11:00 AM – 11:45 AM
Breakout Sessions
12:00 PM – 1:00 PM
Lunch
1:00 PM – 1:45 PM
Breakout Sessions
2:00 PM – 2:45 PM
Breakout Sessions
4:00 PM – 7:00 PM
TBMC24 Kickoff
Welcome Keynotes
TBM Council Awards Ceremony
Welcome Beach Party
Tuesday, November 5
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 10:30 AM
Keynotes
11:00 AM – 1:00 PM
Women in TBM Brunch
11:00 AM – 11:45 AM
Breakout Sessions
12:00 PM – 2:00 PM
Lunch & Expo Hall
2:00 PM – 2:45 PM
Breakout Sessions
3:00 PM – 3:45 PM
Breakout Sessions
4:00 PM – 4:45 PM
Breakout Sessions
4:00 PM – 6:00 PM
Expo Hall Happy Hour
Wednesday, November 6
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 10:30 AM
Keynotes
11:00 AM – 11:45 AM
Breakout Sessions
12:00 PM – 2:00 PM
Lunch & Expo Hall
2:00 PM – 2:45 PM
Breakout Sessions
3:00 PM – 3:45 PM
Breakout Sessions
4:00 PM – 4:45 PM
Breakout Sessions
7:00 PM – 10:00 PM
Closing Party by the Pool
This is just the beginning! More sessions will be added soon.
Practical breakout sessions, value-packed hands-on labs, dedicated networking huddles, and more – all designed to help you accelerate your FinOps practice’s maturity and impact.
- All keynotes and breakout sessions
- Access to the Expo Arcade Hall
- Breakfast & Lunch on Monday, Tuesday & Wednesday; Dinner on Monday & Wednesday
- Welcome & Closing Parties
- 1:1 Apptio Expert Hour (must book in advance)
On-site Education Add-Ons
The TBM Executive Foundation Course provides IT leaders and finance teams the essential knowledge that drives business transformation within IT by running a successful Technology Business Management (TBM) program.
Improve your business acumen by taking the first-ever education program specifically designed for tomorrow’s business-minded technology leaders.
After taking the course, you will have the opportunity to be certified by the TBM Council, enabling you to further demonstrate your business savvy.
The FinOps Certified Practitioner course provides professionals from a large variety of cloud, finance, and technology roles an understanding of FinOps and how it’s applied to enhance business value from cloud spend. The certification exam is an opportunity to validate FinOps knowledge and enhance professional credibility.
As a FinOps Foundation Certified Education Provider, Apptio Education Services offers this instructor-led course to provide an overview of key concepts in each of the three sections of the FinOps lifecycle: Inform, Optimize and Operate.
After completion of the 10-hour course split across 2 days, you will be provided access to the FinOps Foundation certification exam and 1 year of access to the FinOps Foundation self-paced version of the course.
San Diego, CA | November 3-4
Join the Technology Business Management Council for an exclusive executive forum to kick off TBM Conference in San Diego, California. At this premier event, C-suite leaders from a range of industries will share their ideas and best practices on current and future technology trends, with ample opportunities for small group discussions with peers. Topics for discussion include TBM, FinOps, hybrid cloud, AI/ML, data and analytics, Agile and much more.
Executive Strategy Forum provides exclusive content for vice presidents and C-level executives. Your registration will be reviewed and is subject to approval. Please reach out to tbmconference@apptio.com with any questions.
Partner Forum 2024
San Diego, CA | Nov 4 9am – 3pm
Join us for the 2024 Apptio (an IBM Company) Partner Forum at TBM Conference. As a trusted IBM and Apptio partner you are cordially invited to a full day of informative content that will cover many areas, including:
- Business Update from the Apptio Partner Leadership team
- 2024 Year in Review and 2025 Strategic Priorities
- Apptio and IBM Product GTMs – how we sell more together
- Key dates for training, marketing, and product launches
The Apptio Partner Forum provides exclusive content for registered IBM and Apptio partners and their executives. Register for the Partner Forum by clicking “Partner” on the conference registration form.
Join us in “America's Finest City” – San Diego, California!
Manchester Grand Hyatt San Diego
Explore Southern California’s vibrant culture and natural beauty from this waterfront hotel in downtown San Diego. San Diego is renowned for its idyllic climate, 70 miles of pristine beaches and a dazzling array of world-class family attractions. Popular attractions include the world-famous San Diego Zoo and San Diego Zoo Safari Park, Balboa Park and LEGOLAND California. Hotel guests enjoy easy access to San Diego’s best beaches, the downtown restaurant scene, Seaport Village and a variety of entertainment venues.
Manchester Grand Hyatt San Diego
1 Market Pl
San Diego, CA 92101
$289 + Taxes & Fees per night
Frequently Asked Questions
General Questions
The Technology Business Management (TBM) Conference is the most important engagement of the year for transformational technology and finance leaders and practitioners. Hosted by TBM Council, in partnership with Apptio, this event brings together more than 1,000 global tech leaders and practitioners for keynotes, best practice presentations, trainings, and more to share how business value is delivered by breaking open the ‘black box’ of technology costs and tying investments to outcomes.
CloudyCon is an integrated event within TBM Conference for FinOps practitioners and Cloudability users. It includes dedicated breakout sessions, meet-ups, workshops, hands-on labs and more – all aimed to accelerate the cloud financial management journey.
TBM Conference 2024 will be held at the Manchester Grand Hyatt in San Diego, California.
The conference officially kicks off on Monday, November 4th with Welcome Keynotes and concludes Wednesday, November 6th after the Closing Party.
This is election week in the U.S. and we encourage attendees to vote early or via absentee ballot so they don’t miss their opportunity to make their voice heard.
The TBM Conference is hosted by the TBM Council in partnership with Apptio. Its subject matter covers TBM best practices and related frameworks such as FinOps and Agile methodology, as well as how Apptio products can be used to build and execute successful TBM programs.
Yes, please see our Call for Content to discover ways to contribute.
For information and prospectus for sponsorships, please reach out to tbmconference@apptio.com.
Registration & Hotel Questions
An in-person full conference pass ($799 for early bird, $1199 for standard) includes the following:
- Access to all keynotes and breakout sessions
- Access to the Expo Arcade Hall
- Breakfast and lunch on conference days (Monday-Wednesday)
- Evening events including the Expo Hall Reception and Closing Party, which will include dinner
- 1:1 Apptio Expert Hour (must be booked in advance)
Note: hotel and travel are NOT included and are the responsibility of the attendee to book.
If you register before May 15th, you qualify for the early bird rate of $799. If you register after May 15th, you will pay the standard rate of $1199.
Yes! If you purchase more than 5 passes, you will receive a 15% discount. To automatically apply a discount, please complete registration for each member of your group by clicking “Add Group Member” on your Registration Summary page. Discounts will automatically be applied on the Order Summary page. Note – group discounts CANNOT be applied by adding group members after your registration has been completed.
To make a change in your registration click “Already Registered?” in the bottom right-hand corner of this website. To modify your registration, you will need the email you registered with originally and your confirmation number.
After your registration on the payment screen there is a Discount Code field where you can apply the code you received, and the discount will adjust your payment amount.
Payment is due at the time of registration checkout using a Visa, Mastercard or American Express card.
A registrant may receive a 100% refund if canceled by Friday, October 4th, 2024, or a 50% refund if canceled by Thursday, October 24th, 2024. A registrant will not be eligible for a refund if cancellation occurs after Friday, October 25th, 2024. Conference no-shows are not eligible for a refund.
Refunds by credit card will be automatically applied at the time of cancellation.
To request a cancellation or transfer a conference registration to someone else, please send an email to tbmconference@apptio.com with the confirmation number and in the case of a transfer, also include first and last name and email address of the individual to whom the registration be transferred.
Yes. To transfer a conference registration to someone else, please send an email to tbmconference@apptio.com with the confirmation number along with the First, Last and email of the individual the registration should be transferred to.
Miss last year’s TBM Conference? Check out these featured on-demand session or view the entire session catalog!
- Breakout Session
- Apptio
Director of Product Management, IBM Turbonomic
IBM
VP, Product Management
Apptio, an IBM Company
- Breakout Session
- Intro
- Apptio
TBMC Technical Advisor Healthcare
Apptio, an IBM Company
Senior CS Strategic Advisor
Apptio
Manager, Engagement Management Practice
Apptio
- Breakout Session
- Intro
- Customer
Director, Technology Business Management
Lowe’s
Manager, Technology Finance
Lowe’s