Win the Digital Race

Austin, TX | November 7-10
Virtual Experience | November 15-16
TBM Council Executive Strategy Forum | November 7-8

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The 10th Annual TBM Conference

The speed of business and decision making has accelerated dramatically. Quarterly decisions are now happening monthly or weekly. High-performing companies are using technology as a competitive differentiator. The TBM Conference (TBMC) will show you how technology leaders evaluate their investments and portfolio to reallocate resources and defund underperforming digital initiatives—all to win the digital race. ​

At TBMC, you’ll learn from the experiences of high-performing peers spanning across industries who are aligning technology investments to business outcomes with TBM. Attending TBMC is your opportunity to hear what it means to deliver TBM excellence and prime you to share best practices with your teams. Because this isn’t about what’s coming in the future—we’re in the race now. It’s time to accelerate today.


In Person - Austin, TX
Virtual Experience
Monday, Nov. 7​ Tuesday, Nov. 8​ Wednesday, Nov. 9​
Morning​ Keynotes​ 5K Charity Race​
Afternoon​ Welcome Keynotes​ Breakouts​
Expo Hall​
Expo Hall​
Evening Welcome Reception
Expo Hall
TBM Council Awards Ceremony​ Closing Party​

Event Pricing

In Person
Austin, TX | November 7-10
  • All keynotes and breakout sessions

  • Access to the Expo Hall

  • Breakfast & Lunch on Tuesday & Wednesday

  • Expo Hall Reception

  • TBM Council Awards Ceremony

  • 1:1 Apptio Expert Hour (must book in advance)

  • Access to the virtual event platform

Virtual Experience
November 15-16
  • All virtual keynotes & on-demand sessions

  • Extended access for 60 days post-event

  • Access to Virtual Expo Hall

On-site Education Add-Ons

All Access Education Pass (AAEP)
1 year subscription
$3500$2800TBMC22 Pricing
  • If you are an Apptio customer looking to deliver the most value to your organization using Apptio products, you’ll want to own an All Access Education Pass!

  • This pass provides access to over 30 hours of self-paced content and hands-on, live instructor-led education on Apptio products.

Certified TBM Executive Course (CTBME)
November 5-6
$1445$1156TBMC22 Pricing
  • Are you an IT Leader seeking to clearly demonstrate value to your business leaders and drive innovation for your organization?  Then this is the course and certification for you!

  • The 16-hour course explains the essential knowledge to deliver value and business transformation by teaching you how to run a successful TBM program.  At the end of the course, you are prepared to take and have access to the CTBME certification exam.

FinOps Practitioner Certification (FOPC)
November 7-8,10
$1500$1125TBMC22 Pricing
  • Facing the challenge of controlling unwieldly cloud costs and identifying the value gained from your cloud investments?  We have the certification course you need here!

  • The 10-hour course and FCP certification exam teaches you the ever-evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value.

Executive Strategy Forum 2022
Hosted by the TBM Council

Austin, TX | November 7-8

Join forward-thinking CxOs at this invite-only leadership meeting designed to inspire innovative solutions that define enterprise TBM practices. Whether you are just getting introduced to TBM or you’re a veteran, this highly engaging event will introduce new ways to apply and adapt TBM to solve complex challenges, create new business value, and make cloud a competitive advantage.

The TBM Council Executive Strategy Forum is the opportunity for leaders from a multitude of industries and backgrounds to discuss current trends and learn from each other with the intent to form new relationships and broaden your collective perspectives.

Exclusive discussions for C-level executives. Your RSVP will be reviewed and is subject to approval.

Eileen Wade
General Manager, TBM Council

Join us in the “Live Music Capital of the World” – Austin, Texas!

Fairmont Austin

Experience the luxurious offerings and dedicated service that only Fairmont Austin can provide. Enjoy exquisite dining, a pampering spa and state-of-the-art event spaces while being only steps away from the city’s famed music scene, celebrated cuisine, expansive convention center and diverse artistic lifestyle.

Fairmont Austin
101 Red River St
Austin, TX 78701

$269 + Taxes & Fees per night

Frequently Asked Questions

General Questions

The Technology Business Management (TBM) Conference is coming up on its 10th annual event and is the most important engagement of the year for transformational technology and finance leaders and practitioners. Hosted by Apptio, in partnership with the TBM Council, this hybrid event is designed to bring together more than 2500 global peers as they unite for keynotes, best practice presentations, trainings, and partner sessions that will share how TBM is the command center for trusted decision making, agile transformation, and cloud optimization.

The in-person event will be held at the Fairmont Austin in Austin, Texas.

The in-person conference officially kicks off on Monday, November 7 with Welcome Keynotes in the afternoon and concludes Wednesday, November 9 after the Closing Party. The virtual conference will be hosted November 15-16 with around the sun keynotes hosted in global regions. The sessions will remain on demand for 60 days after November 16th for all registered individuals (both in-person and virtual).

The TBM Conference is hosted and owned by Apptio, in partnership with the TBM Council and its Board of Directors.

Yes, the TBM Council is represented throughout the event, including remaining at the forefront in design of the TBM Council Awards. Additionally, the TBM Council programs such as the strategy communities and education courses remain TBM Council led.

All in-person attendees must be either (a) fully vaccinated against COVID-19 or (b) have a negative COVID-19 test result prior to entering the event. Our safety protocols and requirements are subject to change based on venue, local, state, CDC, and WHO guidelines.

Yes, please reach out to the team at – we’ll be delighted to hear from you!

Sponsorship opportunities will launch soon. In the meantime, please reach out to so we can make sure you receive the information when it becomes available.

Registration & Hotel Questions

An in-person full conference pass ($799 for early bird, $1199 for standard) includes the following:

  • Access to all keynotes and breakout sessions
  • Access to the Expo Hall
  • Breakfast and Lunch on Tuesday and Wednesday
  • All evening events including the Expo Hall Reception, TBM Council Awards Ceremony and Closing Party
  • 1:1 Apptio Expert Hour (must be booked in advance)
  • Access to the virtual event platform

Note: hotel and travel are NOT included and are the responsibility of the attendee to book.

A virtual conference pass ($99) includes the following:

  • Access to all virtual keynotes and on-demand sessions (also available 60 days post event)
  • Access to virtual expo hall

If you register before July 15, you qualify for the early bird rate of $799. If you register after July 15, you will pay the standard rate of $1199.

Yes! If you purchase more than 5 passes, you will receive a 15% discount. To automatically apply a discount, please complete registration for each member of your group by clicking “Add Group Member” on your Registration Summary page. Discounts will automatically be applied on the Order Summary page. Note – group discounts CANNOT be applied by adding group members after your registration has been completed.

To make a change in your registration click “Already Registered?” in the bottom right-hand corner of this website. To modify your registration, you will need the email you registered with originally and your confirmation number.

After your registration on the payment screen there is a Discount Code field where you can apply the code you received, and the discount will adjust your payment amount.

Payment is due at the time of registration checkout using a Visa, Mastercard or American Express card. If you need an invoice before providing payment, please select the option to pay by invoice. The invoice must be paid in full within 30 days of receiving.

A registrant must submit a written cancellation request via e-mail to, and it must include any applicable registration confirmation numbers. Cancellations submitted in writing and received by Friday, October 7, 2022, at 5:00 pm (ET) will receive a 100% refund of the registration fee. Cancellations submitted by Monday, October 31, at 5:00 pm (ET) will receive a 50% refund of the registration fee. No refunds will be given after Monday, October 31.


Yes. To transfer a conference registration to someone else, please send an email to with the confirmation number along with the First, Last and email of the individual the registration should be transferred to.

Yes. Government employees can use discount code GOV400 to receive $400 off your total IN-PERSON registration fee and GOV99 to receive $99 off your total VIRTUAL registration fee. For these discounts, you must register using a valid .gov or other public sector domain.

Yes. Please book your room at the Fairmont Austin using this link to receive a negotiated rate starting at $269 per night plus applicable resort fees and tax. Note – the room block closes on Wednesday, October 5, 2022.

The cancellation policy at the Fairmont Austin requires 72 hours’ notice to cancel.

No. You can book rooms before or after the conference. Depending on the length of your stay, if it extends beyond the room block, November 6 – 10, variable rates may apply.

Available  On-Demand!

Miss last year’s TBM Conference? Experience it on demand!